Our company


We are an international Group headquartered in Monterrey, Nuevo León, Mexico, formed by its businesses: Metalsa, Citrofrut, Astrum, and Proeza Ventures. A family-owned, professionally managed, and long-term oriented group, built on a solid humanistic culture, recognized for its continuous improvement, and its commitment to developing talent.

Two platforms comprise our Group.


With more than 60 years of experience, Metalsa provides the light and commercial vehicles industries with chassis and body structural components for Pick Up Trucks, SUVs, Heavy Trucks, and Buses.


With over 60 years in the market, Citrofrut is a Mexican company dedicated to providing the freshness of citrus and tropical fruits in each of its products. This company is an expert in the citrus processing industry and has achieved complete integration in its supply chain, including nurseries, groves, and processing plants.

Two Strategic Investment units


Since 1976 Astrum has been the leader in technology and high communication in the Mexican market. Its mission is to contribute to the Digital Transformation of their customers, through technology, managed services and mission-critical innovation.


Venture capital company that invests in early-stage startups exclusively in the mobility space, focusing on industrial tech, intelligent components, new vehicles, MaaS, and digital data services.

Our company

Proeza Group has a global presence in
eight countries across two continents,
employing over

13,000

people

Our workforce


It is people who make Proeza so we strive to attract the best talent, who work every day to achieve our goals.


Our Corporate workforce is comprised of

64 %

Men

36 %

Women

Our culture

Proeza’s Purpose:


Create a more sustainable and prosperous world by building business ecosystems.

Vision:


Be an international leader in sustainable and long-term value creation.

Values:

We Care | We care about you

  • Your uniqueness, authenticity, and contributions.

  • Your growth, purpose, and happiness.

  • Fostering a sustainable future for generations to come.

We Dare | We create bolder and better solutions

  • Building with diverse voices and perspectives.

  • Daring to take risks.

  • Learning and experimenting with new ideas every day.

We Thrive | We are passionate about success

  • Enduring with optimism, courage, and agility.

  • Transforming challenges into opportunities.

  • Performing with purpose and humility.

Sustainability perspective


As a sustainable company, we are committed to respecting people, our ethical values, the communities we are part of, and the environment, recognizing stakeholders’ expectations for creating shared value.

As part of our process, the Donations Committee was renewed. Its objective is to institutionalize the Group’s social value processes and review criteria to maximize the social impact of our actions, classified by our program as the following:

Extraordinary COVID Fund:


Aid our collaborators and their families, vulnerable small suppliers in our value chains, and nearby communities affected by the pandemic.

Monterrey Heritage Fund:


Recurrent support to local universities for their sustainable and technological development and long-term commitments with NGOs.

Family Donation Fund:


Through the Family Foundation, we award higher education scholarships to well-rounded young people with high academic performance, encouraging leaders to strengthen Mexico.

Flagship Program Fund:


Companies’ initiative of excellence that is aligned to their business strategy and promotes value creation.

Community Development Fund:


Companies’ initiatives focused on Health, Environment, Education & Social Development.

In 2021, we supported 3 universities and 19 civil organizations, benefitting more than 30,000 people from our donations.

We encouraged corporate volunteering through the “Apadrina una Escuela” initiative, an intersectoral effort that aimed to rehabilitate educational establishments in Nuevo León, dignifying the return to school of children and young people after a year and a half of confinement.

Next year we plan to reorganize our Social Value strategy with a bilateral approach. First, committed to creating value in the communities of Nuevo León, we are establishing our first annual closed call for proposal, seeking strategic alliances with civil society organizations that focus on education and reducing inequalities. Second, we will publish our renewed Global Community framework, aligning our companies’ initiatives to their business purpose and strategy, identifying communities’ interests & risks, focusing efforts to generate impact-oriented by sustainable principles, and seeking to increase our collaborator’s involvement through volunteering.